Achieving success in business through a healthy self-esteem


One thing I have found to be true in the corporate world is the lack of self-esteem in the workplace. There is also an over-compensation through arrogance and egos. A lot of times these two problems can cause a lack of respect towards customers, team members and in most cases can lead to failure.
Organizational change expert Paul Meshanko, in his recent book “The Respect Effect” explores the science behind these problems, confirming that people with a healthy self-esteem perform at their best and treat others with respect, therefore getting their best. We all shut down when shown a lack of respect. He assures that anyone can train themselves to get on track and stay on track.
Meshanko touches on eight steps to help with building business self-esteem, supporting a broad range of attitudes and behaviors that are individually and organizationally beneficial to startups as well as mature companies:

1. Identify the qualities and skills most closely linked to your idea of success.

Current research is conclusive that self-esteem is linked to our sense of competence in the areas that are important to us. As you look at your entrepreneur goals, make sure you are following your own definition of success that gives you pride and passion in its pursuit.

2. Identify your current strengths and establish plans for improving.

Once you have clarified your personal definition of startup success, examine where you currently are relative to where you want to be whatever your goals, there are few things more esteeming than knowing you’re making progress toward your picture of success.

3. Be on the lookout for new opportunities to grow your talents and experiences.

Part of our sense of self-worth comes from the belief and confidence that we have the ability to grow the business both today and in the future. Entrepreneurs have a natural base for adventure and curiosity, and should relish trying new things each day to stretch them.

4. Identify and redirect unhealthy competition and comparisons.

Make you the base, not others. Your sense of worth should not be determined by other startups, or what you think peers expect of you. Competition sabotages teamwork and leaves feelings of isolation and alienation. Use others as a source of inspiration, rather than envy.

5. Forgive yourself for past mistakes and poor decisions.

From a rational point of view, berating ourselves for past startup failures makes no sense. Free up your energy to be spent on more productive activities, and learn from past efforts. The great entrepreneur Thomas Edison said that every wrong attempt discarded is another step forward.

6. Hold yourself completely accountable for your actions, decisions, and outcomes.

The legitimate place for short-term guilt and remorse is making these lead to some type of behavior change. Failing to hold yourself accountable sends subtle messages that may damage others self-esteem, and it doesn’t promote lasting confidence or competence.

7. Develop a pattern of self-talk that validates your worth and abilities.

Each of us has developed a way of interpreting and explaining the business world around us. It’s important that our stories neither damage us nor free us from blame. We should continue to feel worthy, accountable, and capable, with a mindset that allows us to continue to follow our entrepreneurial passion.

8. Focus on what you can control, not what you can’t.

Our short-term destiny is not always in our control. What we can do is make a commitment to do our best in whatever entrepreneurial environment we find ourselves. We can also make sure we build strong relationships with successful business leaders in advance of our needing their wisdom.

Knowing not what to expect on a day to day basis with a new startup, I feel these 8 step are more crucial than ever. Therefore succeeding relies heavy on a healthy self-esteem. Which in turn leads to self-confidence and in my opinion will make or break any great idea.
Not everyone has the background to start from a position of strength in this area, but we all have the ability to learn and the passion to succeed.

The importance of building your brand


The easiest way to look at your brand is to think of it as a fingerprint. A brand is how you are identified in a specific community. Whether we know it or not, one thing that remains true is that we all have a brand, both personal and professional. Our personal brand is how we are identified as an individual (i.e., thoughtful, funny, smart, ect.) Our professional brand is the way we are identified as related to our specific profession (i.e., dedicated physician, zealous entrepreneur, successful attorney)

In most cases, your personal and professional brands are examined collectively. It is your responsibility as an individual to actively participate in shaping the overall perception of your brand so that it is displayed in a manner that you are proud to represent. When establishing a brand, consider building upon the following factors:

Identify Your Brand

Decide how you want to present yourself and/or your business to the world. Determine what makes you stand out from the masses and decide what niche you would like to create within your practice area.

You ARE Valuable 

Identify your strengths and the particular set of skills that you have to offer your clientele. Exercise confidence in your abilities knowing that what you have to offer, no one else can bring to the table.

Build a Team 

Discuss the goals for your brand with individuals that you trust and admire, who also have experience in the particular area or subject matter that is of interest to you. Establish relationships with several mentors who inspire you and are not afraid to be honest and direct with you while offering assistance during the formation and growth of your brand. It is also wise to hire a professional that has great knowledge of branding and brand building to make the process as pain-free as possible.

Never Stop Learning 

Adopt a hunger to learn and expose yourself to everything that you need to know in order to become an expert in your specific area of interest. Educate yourself by reading articles about various companies and individuals that have obtained long lasting brands. Humble yourself and become an apprentice or intern for a more established company or individual who is a leader in your area of interest.

Get Out There and Start Making Mistakes

The best way to learn is to get out there and do it. As long as you have the passion to build your brand and are actively working on developing your skills– while maintaining the hunger to grow and learn, you must step out on faith and be confident that you are ready to introduce your brand to the world. Of course this step in the process may seem scary and will include some mistakes to learn from. You are beginning a new experience with no instructions to guide you or even a blueprint of what to expect; however, you must remain positive that you will succeed and you must know that you are equipped for whatever task comes your way.

Brand building is essential; however, you must not become so consumed in perfecting your brand that you lose yourself and your personal touch in the process. After all, people work with individuals that they like and trust, not machines with no personality. Brand building takes time and dedication; however, if you commit the time and energy to build your brand wisely, all of the hard work and sacrifice will be worthwhile. Remember that loved ones, current clients, and even future consumers will all gravitate to you for your brand — “that thing” that only you can offer.